Browsing Tag

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The Swedish Number

Such nice case. Sweden became the first country to have its own phone number, so tourists around the world could call any random Swede and ask for advice. A truly crowdsourced tourism campaign that caught global attention and just got crowned as the Cannes 2016 Direct Grand Prix.

Facial Performance Capture

Amazing real time face tracker. That opens some space for funny ideas! The core idea is to enhance a global real-time face tracker, which provides a low-resolution face mesh, with local regressors that add in medium-scale details, such as expression wrinkles. With the software that far developed it is only a matter of time before it’s used in advertisement i.e. ambient or guerilla marketing ideas.

Thread Screen

With seven million followers, Forever 21 has one of the most popular Instagram accounts. When it approached production company Breakfast for a collaboration, the design team knew it had to incorporate the brand’s Instagram engagement. The result was a 2,000 pound “thread screen” that can turn Instagrams into instant mosaics using 6,400 multicolored wooden spools. Watch how spools of thread and photos come together on one giant screen.

Kill your blog

killyourblog

We hate advertising so much, we’ve trained ourselves not to look at the top or right sidebar on most sites.

By web guru Jeffrey Zeldman

Nice read about the future of company blogs. How they need to change and adapt and how they can create real value for their customers.

For full article click here – HERE!

It’s time to go beyond the hour

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Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries/territories participating. Global landmarks such as the Sydney Harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries/territories officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.

Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time). This Earth Hour we want you to go beyond the hour, so after the lights go back on think about what else you can do to make a difference. Together our actions add up.