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Hi there, I am a graphic- & interactive designer based in Germany. If I'm not behind the screen you will find me on the move. Have fun going through a comprehensive mood about my life.

Yves Marchand & Romain Meffre – Ruins

This is the work of Yves Marchand & Romain Meffre, who take pictures of ruins, places where life used to be. Their pictures tell stories, it’s in your own phantasy what the story can be.
Let the artists explain it better ….
Ruins are the visible symbols and landmarks of our societies 
and their changes, small pieces of history in suspension.

 The state of ruin is essentially a temporary situation that happens at 
some point, the volatile result of change of era and the fall of empires. 
This fragility, the time elapsed but even so running fast, lead us to watch them one very last time : 
being dismayed, or admire, making us wondering about the permanence of things. Photography appeared to us as a modest way 
to keep a little bit of this ephemeral state.

Adidas is all in # part 2

Adidas fires up its largest ad campaign ever.  The 4 print ads of the new campaign, see below, includes Derrick Rose of the Chicago Bulls, singer Katy Perry, mainstream rapper B.o.B., soccer stars David Beckham and Lionel Messi, plus a whole mess of skateboarders recognizable only to people who own skateboards. The ads are straight forward and at least in line with the spot (see post below). Maybe that’s what they wanted to archive, show the authenticity of the sport, the people. No special effects, no funky treatments, the real sport. If it works, not sure. Overall I’m not touched by the new campaign which is the largest marketing campaign in history of the brand. I’m missing the message, or can’t see it in the execution. The spot doesn’t tell me much, a nice collection of moving footage. But no message.

Responsible for the creativity of the new campaign is Montreal’s well known agency “Sidlee” which has a large number of big clients and which was named global lead for the Adidas brand in 2010. Knowing some of their work I still have hope that what we’ve seen so far is part of their launch strategy and not the final result of hours of work with a very big budget. Hopefully there is a participatory element to come. Otherwise it will be pretty replaceable … and that was definitely not the assignment of the brief.

 

Adidas is all in

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Adidas is all in peoples mouth soon with this boring spot for the launch of the new worldwide marketing campaign “Adidas is all in”.

Today, Adidas launched the company’s boldest marketing campaign ever. The campaign will leverage the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands. Captured in their natural, authentic surroundings, brand ambassadors from soccer stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team and many more show that when you love your game, whatever the game, you put your all into it. The commercial was directed by Romain Gavras and builds around the campaign with a 30- and 60-second version for TV and cinema as well as an extended 2-minute version for Online.

Adidas is all in sounds like a nice concept with an amazing pool of brand ambassadors. But does it really reflect the way 14 – 28-year old consumers are looking for? Compare to Nike or other competitors in the industry the spot feels boring,  expected and non-eye-catching. It will be interesting to see the campaign in different media like out-of-home and digital.

Final Countdown

Stoner ends the third and final testing in Qatar within the fastest times. This isn’t really much of surprise as Stoner and the Losail circuit have a winning history.

Being top of the time sheets is definitely a psychological blow prior to the start of the MotoGP season 2011. Also the fact that all 3 Repsol Honda Team riders are in the top five shows that they found their right set up for the opening race.

Different to HRC riders the Ducati riders Valentino and Nicky need to improve a lot to find their way into the top 5. But knowing Valentino and his history with the Yamaha Team nobody will question that he will come back during the season.

One thing is for sure and that’s what most riders already said, this year will be very competitive.

1+1=3

Next year I will stop teasing my birthday as much to Lola as I did this year. Maybe I overdid a little.

One and a half weeks after my birthday Lola was still in a birthday mood and wanted to celebrate. No birthday is coming up soon and so we needed a plan B. It’s almost 3 years ago that Lola’s best friend toy “Gogo” was given to her by my father. So, here we are, Gogo is turning 3 years old this Sunday. The only problem, which Gogo is turning 3? As we have so many of them we couldn’t find out which is the original, means the first, the one and only Gogo. As this was getting a bit complicated we decided to take 2 out and have them become twins from now on. They anyway look the same. Said, done. We bought them a nice present on Saturday and made some “Lillifee” muffins for breakfast the next day. Lola enjoyed the birthday celebration a lot and she already plans the next birthday party’s for the rest of her “Gogo” gang. Have fun Lisa 🙂

Swing Time

After a 3 day rest in bed because of flu this is my first day outside in the park with Lola. It really feels like springtime and we enjoy it a lot.

3D Kate

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It’s time to get the 3D glasses out, it’s Kate Moss time. See her filmed on a Phantom camera in 1000frames/second and 3D. Made by Baillie Walsh for Another Magazine.

Happy Birthday to me …

38 Birthday

Thanks again for all the great birthday greetings. I really enjoyed spending the day with Lola, a nice breakfast, and a visit at the Kidz Paradise in Frankfurt. We still don’t know who has more fun in the paradise but we are sure it was a good decision to go. I’m still Lola’s ticket to get in but I’m afraid this will change soon.

Naish Thorn 2010

Naish_Thorn_2010

Yo-ho, after a long research time about the right kiteboard I finally bought the Naish Thorn 2010. The Thorn board is known for it’s great delivery of direct power for light wind efficiency, upwind drive, and explosive freestyle pop on-demand. Thanks again to the guys from Windsurfing Rhein Main for a good deal on the board. Still two months to go before I can ride it in Egypt where I will take a 2 week holiday.

::

‘Back to The Future’ Project

: MECHI IN 1990 & 2010, Buenos Aires

BENN AND DAN IN 1979 & 2010, London

: MARITA & COTY IN 1977 & 2010, Bueno

As children, we all stood completely naked on our beds holding nothing but an accordion as our little sisters looked on in fear, but to replicate that exact pose a couple of decades later? That’d be crazy.

That’s what photographer Irina Werning is doing in her new “Back to the Future” series. She’s taking different people’s favorite old school photos and recreating them in the same space, with the same clothes and with the same person, who in most cases, are at least 20 years older than when the first photo was taken.

The results are usually hilarious and always fascinating. Werning’s attention to detail is remarkable, and you’ll probably be surprised to see how little a person’s face changes over the course of their life.