Re:Boot

The photographer shot already the launch of the MW S1000RR in 2009/2010 and lately a campaign style for the BMW Scoote, BMW C600 Sport.

 His distinctive style for the “Re:Boot” series is a clever mix from light and shadow fading’s. I do like the tonality of the images. He found a smart way to unveil the 190hp of the machine in his images without going into a aggressive tonality. With the Brazilian models he almost describes the character of the 190hp machines, unveils the beauty.

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