Tirendo testimonial Sebastian Vettel is not a class on his own when it comes to Formula One racing, he also has some real actor skills. Tirendo is a tire company and one of Vettel’s main sponsors in Formula One. Together with Berlin based agency “DOT Gruppe“ they produced a very funny and well executed viral. DOT Gruppe is specialist on viral marketing. The idea is taken from the original idea of <a href=”https://www.youtube.com/watch?v=Q5mHPo2yDG8/” target=”_blank”>Pepsi Max -Test Drive </a> and is nothing new. But for me Pepsi Max Test Drive feels quite aggressive and doesn’t leave such positive feeling behind where the Tirendo viral is fun to watch and doing the opposite.