http://www.the-schmidt.com/blog

Ok, I think most people have seen it, I missed it and saw it today for the first time. The video ad is brilliant and a shame that they haven’t done the entire video in this style. It perfectly reflects the energy and emotions of the song and it’s much more explosive as the original video. The credits for this nice piece of art goes to TBWA\Media Arts Lab, Los Angeles, Logan for the design and animation and Post Company CO3 – Stefan Sonnenfeld, Brian Robinson.