http://www.the-schmidt.com/blog

Ever wondered what would happen if Lewis Hamiltons Vodafone McLaren Mercedes Formula 1 car was driven through 1,200 liters of AkzoNobels Sikkens paint?

Following preparations and months of planning, Hamiltons high performance MP4-24 became the focus of an AkzoNobel Car Refinishes campaign featuring images of the car accelerating through pools of red and silver paint. The result was captured on two 50 square meter canvases, creating art. The idea and shooting was done by the Dutch agency 2009amsterdam.