An homage from the guys of House Industries to the Neutra typeface inspired by the song Poker Face by Lady GaGa.

‘NEUTRA’ is actually pronounced ‘NOY-trah’, but that escaped our knowledge in the fits of fun we were having doing this project. Word.

lyrics (vocals may differ slightly):

I lay it out like they do in magazines
check out this typeface it’s like smoking nicotine (I love it)
using Adobe’s not the same without a Mac
if it was lead it would be lined up on a track

oh,oh,oh,oh, ohhhh, ohh-oh-e-ohh-oh-oh
I’ll mock it up, show you what I got
oh,oh,oh,oh, ohhhh, ohh-oh-e-ohh-oh-oh
I’ll mock it up, show you what I got

You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)
You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)

N-n-n-neutra face, n-n-n-neutra face
nah nah nah nah
N-n-n-neutra face, n-n-n-neutra face
nah nah nah nah

Thought about Futura but the em space was to wide
not even when condensed,believe me i’ve already tried
Gill sans the G is wack when it’s in lowercase
Avante Garde you make me hard but like Helvetica you’ve been played

oh,oh,oh,oh, ohhhh, ohh-oh-e-ohh-oh-oh
I’ll mock it up, show you what I got
oh,oh,oh,oh, ohhhh, ohh-oh-e-ohh-oh-oh
I’ll mock it up, show you what I got

You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)
You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)

N-n-n-neutra face, n-n-n-neutra face
nah nah nah nah
N-n-n-neutra face, n-n-n-neutra face
nah nah nah nah

I won’t tell you that you’re modern
post- or nouveau
cause I’m hype’n with my type’n
I’m not freehandin’, letterpressin’, texting or skywriting
like a finger on a keyboard
break a nail before I cross you
see my references, reference this
check this font cause it’s sans serif

You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)
You’ll read my,
You’ll read my,
You can read my Neutra Face
(Even if it’s bold italic)