Everybody in advertisement talks about consumer engagement and there are a lot of different ideas and concepts out how to connect and integrate consumers in a better way with the product. Here is a good example of the new Lily Allen promo video “The Fear”.  2000 people from around the UK were filmed singing The Fear for this promo for Lily Allen which was part of an Xbox Sing it with Lips game campaign.

Yes, you can question the music but the video is very well executed and directed by Caswell Coggins and produced by Phil Tidy.