http://www.the-schmidt.com/blog

The story is about Asics company founder, Kihachiro Onitsuka – from the very beginning to the leading global sporting goods manufacturer of today. By combining stop motion, origami, high-end motion control techniques and state-of-the-art 3D animation, a vivid symbioses between tradition and the modern world was created.

At the outset, a storyboard, an animatic and a sample origami model from the Swiss origami artist, Sipho Mabona were available for reference. Can an athletic shoe be created using origami? What about an octopus? Sipho Mabona astounded Nordpol’s creative team again and again by folding one amazing model after another – a tiger, microscope, octopus, a foot – using only a single sheet of square paper.

In the making of this film, many new and unique animation techniques were successfully brought together. The combination of these techniques culminated in a one-of-a-kind result – and has already received a bronze medal from the adc (art directors club (Germany)), a silver Clio and gold at the New York Festival.

My recommendation – TAKE A LOOK